Project: Winter White Collection Launch Campaign

Client: Foxybae Hair

ART DIRECTION & DESIGN

The goal of this project was to introduce some new hair tools in a new color way, and with a November launch in mind, I envisioned a winter-inspired campaign. Hence why the aesthetic evokes a frosty, ice-cold vibe, with sparkling elements and a cool, wintery color palette.

The Deliverables for this project included curating a moodboard for the photographer to referenc(concept), Website banners, Product Display Images including some benefits & features of those products, Email Newsletters, etc.